Web Site Design

A web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.

There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:

• The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
• The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
• The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
• The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.

A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.

Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.

History Web Design

Tim Berners-Lee published what is considered to be the first website in August 1991. Berners-Lee was the first to combine Internet communication (which had been carrying email and the Usenet for decades) with hypertext (which had also been around for decades, but limited to browsing information stored on a single computer, such as interactive CD-ROM design). Websites are written in a markup language called HTML, and early versions of HTML were very basic, only giving a website's basic structure (headings and paragraphs), and the ability to link using hypertext. This was new and different from existing forms of communication - users could easily navigate to other pages by following hyperlinks from page to page.

As the Web and web design progressed, the markup language changed to become more complex and flexible, giving the ability to add objects like images and tables to a page. Features like tables, which were originally intended to be used to display tabular information, were soon subverted for use as invisible layout devices. With the advent of Cascading Style Sheets (CSS), table-based layout is commonly regarded as outdated. Database integration technologies such as server-side scripting and design standards like W3C further changed and enhanced the way the Web is made. As times change, websites are changing the code on the inside and visual design on the outside with ever-evolving programs and utilities.

With the progression of the Web, tens of thousands of web design companies have been established around the world to serve the growing demand for such work. As with much of the information technology industry, many web design companies have been established in technology parks in the developing world as well as many Western design companies setting up offices in countries such as India, Romania, and Russia to take advantage of the relatively lower labor rates found in such countries.

Web design

From Wikipedia, the free encyclopedia

An example of a web page that uses CSS Layouts

Web Page design requires conceptualizing, planning, modeling, and executing electronic media content and its delivery via the Internet using technologies (such as markup languages) suitable for rendering and presentation by web browsers or other web-based graphical user interfaces (GUIs).

The intent of web design is to create a web site (a collection of electronic files residing on one or more web servers) that presents content (including interactive features or interfaces) to the end user in the form of web pages upon request. Such elements as text, forms, and bit-mapped images (GIFs, JPEGs, PNGs) can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) usually requires browsers to incorporate optional plug-ins, such as Flash, QuickTime, and Java run-time environment. Other plug-ins are embedded in web pages, using HTML or XHTML tags.

Improvements in the various browsers' compliance with W3C standards prompted a widespread acceptance of XHTML and XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements. The latest W3C standards and proposals aim to deliver a wide variety of media and accessibility options to the client without employing plug-ins.^{[citation needed]}

Typically web pages are classified as static or dynamic.

• Static pages don’t change content and layout with every request unless a human (web master or programmer) manually updates the page.

• Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages (JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc.). Both approaches are usually used in complex applications.

With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.

History

This NeXT Computer used by Sir Tim Berners-Lee at CERN became the first Web server.

The underlying ideas of the Web can be traced as far back as 1980, when, at CERN in Switzerland, Sir Tim Berners-Lee built ENQUIRE (a reference to Enquire Within Upon Everything, a book he recalled from his youth). While it was rather different from the system in use today, it contained many of the same core ideas (and even some of the ideas of Berners-Lee's next project after the World Wide Web, the Semantic Web).

In March 1989, Berners-Lee wrote a proposal which referenced ENQUIRE and described a more elaborate information management system. With help from Robert Cailliau, he published a more formal proposal (on November 12, 1990) to build a "Hypertext project" called "WorldWideWeb" (one word, also "W3") as a "web of nodes" with "hypertext documents" to store data. That data would be viewed in "hypertext pages" (webpages) by various "browsers" (line-mode or full-screen) on the computer network, using an "access protocol" connecting the "Internet and DECnet protocol worlds".

The proposal had been modeled after EBT's (Electronic Book Technology, a spin-off from the Institute for Research in Information and Scholarship at Brown University) Dynatext SGML reader that CERN had licensed. The Dynatext system, although technically advanced (a key player in the extension of SGML ISO 8879:1986 to Hypermedia within HyTime), was considered too expensive and with an inappropriate licensing policy for general HEP (High Energy Physics) community use: a fee for each document and each time a document was changed.

A NeXT Computer was used by Berners-Lee as the world's first Web server and also to write the first Web browser, WorldWideWeb, in 1990. By Christmas 1990, Berners-Lee had built all the tools necessary for a working Web: the first Web browser (which was a Web editor as well), the first Web server, and the first Web pages which described the project itself.

On August 6, 1991, he posted a short summary of the World Wide Web project on the alt.hypertext newsgroup. This date also marked the debut of the Web as a publicly available service on the Internet.

The first server outside Europe was set up at SLAC in December 1991.

The crucial underlying concept of hypertext originated with older projects from the 1960s, such as the Hypertext Editing System (HES) at Brown University--- among others Ted Nelson and Andries van Dam--- Ted Nelson's Project Xanadu and Douglas Engelbart's oN-Line System (NLS). Both Nelson and Engelbart were in turn inspired by Vannevar Bush's microfilm-based "memex," which was described in the 1945 essay "As We May Think".

Berners-Lee's breakthrough was to marry hypertext to the Internet. In his book Weaving The Web, he explains that he had repeatedly suggested that a marriage between the two technologies was possible to members of both technical communities, but when no one took up his invitation, he finally tackled the project himself. In the process, he developed a system of globally unique identifiers for resources on the Web and elsewhere: the Uniform Resource Identifier.

The World Wide Web had a number of differences from other hypertext systems that were then available. The Web required only unidirectional links rather than bidirectional ones. This made it possible for someone to link to another resource without action by the owner of that resource. It also significantly reduced the difficulty of implementing Web servers and browsers (in comparison to earlier systems), but in turn presented the chronic problem of link rot. Unlike predecessors such as HyperCard, the World Wide Web was non-proprietary, making it possible to develop servers and clients independently and to add extensions without licensing restrictions.

On April 30, 1993, CERN announced that the World Wide Web would be free to anyone, with no fees due. Coming two months after the announcement that the Gopher protocol was no longer free to use, this produced a rapid shift away from Gopher and towards the Web. An early popular Web browser was ViolaWWW, which was based upon HyperCard.

Scholars generally agree that a turning point for the World Wide Web began with the introduction of the Mosaic Web browser in 1993, a graphical browser developed by a team at the National Center for Supercomputing Applications at the University of Illinois at Urbana-Champaign (NCSA-UIUC), led by Marc Andreessen. Funding for Mosaic came from the U.S. High-Performance Computing and Communications Initiative, a funding program initiated by the High Performance Computing and Communication Act of 1991, one of several computing developments initiated by U.S. Senator Al Gore. Prior to the release of Mosaic, graphics were not commonly mixed with text in Web pages, and its popularity was less than older protocols in use over the Internet, such as Gopher and Wide Area Information Servers (WAIS). Mosaic's graphical user interface allowed the Web to become, by far, the most popular Internet protocol.

The World Wide Web Consortium (W3C) was founded by Tim Berners-Lee after he left the European Organization for Nuclear Research (CERN) in October, 1994. It was founded at the Massachusetts Institute of Technology Laboratory for Computer Science (MIT/LCS) with support from the Defense Advanced Research Projects Agency (DARPA)—which had pioneered the Internet—and the European Commission.

How it works

The terms Internet and World Wide Web are often used in every-day speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers. In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs.

Viewing a Web page on the World Wide Web normally begins either by typing the URL of the page into a Web browser, or by following a hyperlink to that page or resource. The Web browser then initiates a series of communication messages, behind the scenes, in order to fetch and display it.

First, the server-name portion of the URL is resolved into an IP address using the global, distributed Internet database known as the domain name system, or DNS. This IP address is necessary to contact and send data packets to the Web server.

The browser then requests the resource by sending an HTTP request to the Web server at that particular address. In the case of a typical Web page, the HTML text of the page is requested first and parsed immediately by the Web browser, which will then make additional requests for images and any other files that form a part of the page. Statistics measuring a website's popularity are usually based on the number of 'page views' or associated server 'hits', or file requests, which take place.

Having received the required files from the Web server, the browser then renders the page onto the screen as specified by its HTML, CSS, and other Web languages. Any images and other resources are incorporated to produce the on-screen Web page that the user sees.

Most Web pages will themselves contain hyperlinks to other related pages and perhaps to downloads, source documents, definitions and other Web resources. Such a collection of useful, related resources, interconnected via hypertext links, is what was dubbed a "web" of information. Making it available on the Internet created what Tim Berners-Lee first called the WorldWideWeb (in its original CamelCase, which was subsequently discarded) in November 1990.

World Wide Web

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"The World Wide Web," "WWW" and "Web surfing" redirects here. For the Web browser, see WorldWideWeb. For other uses, see Web and WWW (disambiguation).

WWW's historic logo designed by Robert Cailliau

The World Wide Web (commonly abbreviated as "the Web") is a system of interlinked hypertext documents accessed via the Internet. With a Web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks. Using concepts from earlier hypertext systems, the World Wide Web was begun in 1992 by the English physicist Sir Tim Berners-Lee, now the Director of the World Wide Web Consortium, and Robert Cailliau, a Belgian computer scientist, while both were working at CERN in Geneva, Switzerland. In 1990, they proposed building a "web of nodes" storing "hypertext pages" viewed by "browsers" on a network, and released that web in 1992. Connected by the existing Internet, other websites were created, around the world, adding international standards for domain names & the HTML language. Since then, Berners-Lee has played an active role in guiding the development of Web standards (such as the markup languages in which Web pages are composed), and in recent years has advocated his vision of a Semantic Web. Cailliau went on early retirement in January 2005 and left CERN in January 2007.

The World Wide Web enabled the spread of information over the Internet through an easy-to-use and flexible format. It thus played an important role in popularising use of the Internet, to the extent that the World Wide Web has become a synonym for Internet, with the two being conflated in popular use.